Fast Casual, Lasting Success


Industry: Food and Beverage

When an existing restaurant concept had gone stale and was losing sales, pushingink analyzed the situation to diagnose what was wrong. By building the brand around locally sourced roasted proteins and chopped vegetables, pushingink guided a successful relaunch as roast+chop. Soon, sales reached national fast-casual benchmarks set by leading brands like Chipotle for large markets.

Logo & Identity System

In a competitive market that had quickly adopted modern, healthy fast casual restaurants, there was still room to differentiate and capitalize on a high-traffic location with the right brand. pushingink created a name, brand and identity system for roast+chop so that the restaurant clearly conveyed its value to the community. Unlike a pure creative agency, the pushingink team also consulted on how to improve the customer experience with digital signage and a streamlined ordering process.


pushingink brought the roast+chop brand to life online with new photography, a clean, responsive website that helps customers interact and order on any device, and clear ways to convey key messages, from its newest recipe to its commitment to sustainability.



To spread the word of roast+chop to the community, pushingink built multi-channel advertising and marketing strategies across print, search engines, social media, emails and events, helping ensure strong traffic from day one and a platform for long-term success.