Case Study: Integra Business Solutions
Marketing for Accountants
- Website Design & Development
- Logo Design
- Ecosystem Design
- Sales & Marketing Materials
- Video & Motion Graphics
- PPC Advertising
- Email Marketing
Integra Business Solutions is a small accounting practice in Wyomissing, Pennsylvania.
Most CPA firm websites look the same. The same stock images of people looking over shoulders, computer screens, and conference tables. Integra is different and wanted to showcase that personality through vibrant visuals of customized illustration. The new brand direction and website redesign incorporate a QuickBooks ecosystem video along with a resources section for important announcements.
During the redesign, we rewrote the content throughout the site to better match Integra’s business model. The new copy reflected well in organic search, helping them rank on the first page for industry-specific keywords. In tandem with the site go-live, we launched a successful email marketing campaign with a 30% open rate.
Integra continues to work with us to design and manage social media campaigns, email marketing, website updates, and other touch-points that attract prospects looking for an accounting firm that is client-centric.