When an existing restaurant concept had gone stale and was losing sales, we analyzed the situation to diagnose what was wrong. By building the brand around locally sourced roasted proteins and chopped vegetables, we guided a successful relaunch as roast+chop. Soon, sales reached national fast-casual benchmarks set by leading brands like Chipotle for large markets.

In a competitive market that had quickly adopted modern, healthy fast casual restaurants, we knew there was still room to differentiate and capitalize on a high-traffic location with the right brand. We created a name, brand and identity system for roast+chop so that the restaurant clearly conveyed its value to the community. Unlike a pure creative agency, we consulted on how to improve the customer experience with digital signage and a streamlined ordering process inside the store.

Next, we brought the roast+chop brand to life online with new photography, a clean, responsive website to help customers order on any device and key messaging to tell the story about roast+chop’s commitment to sustainability.

To spread the word of roast+chop to the community, we built multi-channel advertising and marketing strategies across print, search engines, social media, emails and events, helping ensure strong traffic from day one and a platform for long-term success.


  • Market & Competitive Research
  • Brand Naming
  • Visual Identity
  • Photography
  • Copywriting
  • Advertising
  • Sales & Marketing Materials
  • Trade Show Graphics
  • Direct Mail
  • Signage, Menu Design
  • Digital Menu Boards
  • UI & UX
  • Website Design
  • Website Development
  • Email Marketing
  • Social Media Marketing
roast+chop Brand Naming, Logo Design, Identity
roast+chop website design
roast+chop mobile website design
roast+chop menu design