Armstrong Flooring is a globally recognized manufacturer for residential and commercial flooring products. Their online presence is an essential part of the customer journey of finding a floor, researching specs, and purchasing the floor.

With only a desktop and separate mobile experience, Armstrong Flooring wanted to combine the two experiences into a consistent responsive website.  We consulted on the UX and created the visual designs for a responsive website design for the residential flooring site that offered customers an improved browsing experience and allowed them to find content more easily for individual products.  The residential flooring site design helped lead the redesign styling for the other global flooring sites that followed.

The next site we were challenged with was the Armstrong Commercial Flooring website. We lead the design engagement with the internal marketing team and conducted focused user testing with Armstrong’s customer base across the country. We provided the digital marketing team with documented user testing results that lead to UI and recommended UX changes throughout the website for improved conversion rates. Taking the feedback from testing, we designed templates utilizing AEM components and created all supporting graphics loaded into the site.

Throughout our engagement with Armstrong Flooring, we’ve provided services for UI, UX, user testing, visual design, apps, e-mail marketing, Salesforce dashboard, digital ads, custom Wordpress development, e-mail marketing designs, digital advertising campaigns, digital style guides…you name it, we’ve probably done it.


  • Brand Guidelines
  • Online Advertising
  • UI & UX
  • User Testing
  • Website Design
  • Custom Wordpress Development
  • Email Marketing
  • Social Media Marketing
Armstrong Residential Flooring Responsive Website Design
Armstrong Flooring Landing Page UX Design
Armstrong Flooring Product Browse UX Design
Armstrong Commercial Flooring UX Design, User Testing
Armstrong Flooring Promotional Landing Page Design
Armstrong Commercial Flooring UX Design, User Testing
Armstrong Flooring Collection Page User Experience Design