Northeast Financial Group
Industry: Wealth Management
For Northeast Financial Group, a shift in their go-to-market strategy necessitated a shift in brand. The firm was moving from corporate retirement planning to consulting with high-net worth individuals on wealth management, so pushingink developed a new identity that captured Northeast Financial Group’s role as a responsible partner in helping clients find their financial direction.
Logo & Identity System
pushingink developed a new logo for Northeast Financial Group that was strong and modern, with great extensibility across business cards, letterhead and notebooks. The combination of an energetic green with a foundation of silver and black provides Northeast Financial Group and its team of advisors with materials that build brand in every client engagement.
For a services company such as Northeast Financial Group, it is critical to have an online presence that is welcoming and informative. pushingink designed and developed a website that works across all platforms to start conversations and build relationships.
pushingink worked with Northeast Financial Group to craft a brochure that told the company’s story and unique approach to wealth management. By creating a document that makes a strong first impression and a lasting impact, pushingink helped enable the Northeast team’s success during the sales process.