A Memorable Experience with Every Step

Armstrong Commercial Flooring

Industry: Manufacturing

Armstrong Flooring, a global leader in commercial flooring with corporate headquarters in Lancaster, PA, partnered with pushingink for web design and user testing to improve their online user experience. pushingink’s involvement was instrumental to satisfying all facets of customer engagement through their online marketing channels.

User Experience & User Testing

Pushingink conducted focused user testing with Armstrong Flooring’s customer base across the country. The digital marketing team at Armstrong received documented user testing results that lead to UI and recommended UX changes throughout the website for improved conversion rates. Templates using best practices were designed by pushingink to match developed AEM components and pushingink created all supporting graphics loaded into the site.

Blog Design & Development

Designing and developing a blog that attracts users for repeat visits is paramount for many commercial product manufacturers. Pushingink branded, designed and developed a blog platform that shares insight and inspiration for architects, builders and other industry leaders.